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Internal investment decisions by banks and financial institutions can often dominate the thoughts and minds of executives focused on enhancing efficiency, saving costs and maximizing revenue. Too often in the sales cycle, the needs of the customer are forgotten. However, the sale is not complete until the customer is brought on board. Banks must look at the entire process for bringing new and existing customers into the bank and encouraging them to use products or services, and then ensure that the process is designed to work for the customer, and not just the bank.

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Service-oriented architecture (SOA) can be used to enable multiple data access viewpoints in a product-centric bank. Bank systems — either custom-designed or vendor applications — are traditionally product-centric. SOA enables the use of master data services to share data sources across product-centric systems and create a polycentric single version of the truth.

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Giving wings to opportunities – The latest edition of Channel, i-flex’s research journal, focuses on the opportunities and challenges faced by financial services organizations today. Read perspectives on risk and compliance, processes, next-gen banking and much more...
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